12400 Coit Rd. Dallas, TX 75251
Friday May 18, 2018
Registration: 9am 
Class: 9:30am-Noon 
 
Are you a new marketing specialist or marketing manager? Is this your first real marketing job? Did you just start your own company or small business? Are you thinking about becoming an entrepreneur and don't know what to put in the marketing section of your business plan?
 
If you said yes to any of the questions above, you NEED this class. In just 2.5 hours, I will take you from newbie to experienced in regards to creating a strategy for your brand, business or marketing campaign. In each section, you'll receive sample templates and examples to help you better understand what you're doing and how to use it to advance your career and your business. The last 30 minutes will be reserved for Q&A, so you won't leave this class unsure. You will leave feeling more empowered to take your brand to the next level than ever before. Details of class curriculum below:
 
1. The Power of the Creative Brief
     a. Why do I need one?
     b. What should it include?
     c. How do I use it?
 
2. The Key Messaging Grid
     a. Why do I need one?
     b. How do I create one?
     c. How do I use it?
 
3.  Brand Guidelines
     a. What is it anyway? 
     b. What should it look like?
     c. Why is it important?
 
4. Marketing Plan
     a. What's in it? 
     b. Why is it important?
     c. How will I use it?