About
Thirty years of making big moments work.
I am a marketer who started as a mathematician. I like big ideas, and I like proving they worked. That combination has taken me from financial services to healthcare, tourism, philanthropy, media, a FIFA World Cup and the boardroom.
I am the CEO of Noelle LeVeaux Concepts, where I advise organizations on brand strategy, go-to-market planning, sponsorships and executive communication. Most recently I served as Chief Marketing Officer of the North Texas FIFA World Cup 26 Organizing Committee, where the work contributed to $2.1 billion in economic impact for the region.
Before that I was Group Publisher of D Magazine Partners, Chief Marketing Officer of Communities Foundation of Texas, Chief Marketing Officer of Visit Dallas, Vice President of Marketing at Children's Medical Center Dallas and First Vice President at MBNA America.
I serve as an independent director of FrontView REIT (NYSE: FVR), where I chair the Compensation Committee. I hold a Master of Science in Digital Communication Analytics from the University of North Texas and a Bachelor of Science in Mathematics from Spelman College.
Outside the office, I co-founded Dress for Success Dallas, wrote the children's book I Miss You When I Sleep, and raised two daughters as a single mom. In 2014 I was diagnosed with breast cancer. I wrote about it in my blog, Confessions of a Single Mom with Cancer, and in my TEDxSMU talk, Asleep at the Wheel.
CEO
Noelle LeVeaux Concepts
Brand strategy, go-to-market planning, sponsorship development and executive communication for organizations including Visit Tulsa and Uptown Dallas, Inc.
Former Chief Marketing Officer
North Texas FIFA World Cup 26 Organizing Committee
Led regional brand strategy, stakeholder communications and market positioning for Dallas as a host city. The work contributed to $2.1 billion in economic impact.
Group Publisher
D Magazine Partners
Accountable for more than $16 million in revenue across print, digital, events and integrated sponsorships, and strategy for 60+ events a year. Created the Emerging Women's Leadership Network, which brought in more than $200,000 in new revenue in its first phase, and launched the Small Business Summit with Amazon as lead partner.
Chief Marketing Officer
Communities Foundation of Texas
Managed brand strategy for the nation's largest community giving day, engaging more than 150,000 donors. Led the enterprise CRM selection that brought in Salesforce.
Chief Marketing Officer
Visit Dallas
Helped lead the "Big Things Happen Here" rebrand and the Dallas BIG campaign. Dallas ranked #3 on Resonance Consultancy's most desirable places to visit, and Skift named visitdallas.com one of the top 25 travel websites in the world.
Vice President, Marketing
Children's Medical Center Dallas
An integrated campaign raised brand awareness by 20 percent over five years, to 94 percent. Led an enterprise content management system that personalized the online experience for patients and families.
First Vice President
MBNA America
Twelve years and several promotions, rising to oversee executive operations including communications, public relations, community outreach, education and event services. Retained 100 percent of affinity card groups and grew their membership by 35 percent.
Recognition
Honors
- Lifetime Achievement AwardDFW American Marketing Association, 2026
- CMO of the YearDallas CMO Club
- Top 50 Travel Marketers in the WorldSkift
Education and service
Foundations
- M.S., Digital Communication AnalyticsUniversity of North Texas
- B.S., MathematicsSpelman College
- Board ChairCity Year Dallas
- Co-founderDress for Success Dallas
Let's talk
Need big ideas and better solutions?
Tell me about the challenge in front of you and I'll help you exceed your goals. I respond to every inquiry personally.